Our Story
We're not your typical consultants. We're real founders with real stories who hustled in Silicon Valley. We turned napkin ideas into real companies, learned from some spectacular crashes, and ultimately achieved success. Now, we're here to share our real-world experience to help passionate entrepreneurs achieve success.
Having been in your shoes, we understand the pressure cooker environment of startups – the relentless push for growth, the constant need for innovation, and the looming fear of resource depletion. But more importantly, we remember the invaluable guidance from mentors who helped us navigate the rollercoaster ride. This is our way of paying it forward.
What sets us apart is experience as well as our extensive network. We offer actionable insights and connections to help you make smarter decisions, avoid mistakes, and accelerate your growth. At Proper Formation, we are committed to being your dedicated partner in achieving extraordinary success.
Meet the Team
Maya Aharon
Partner
Serial exited entrepreneur Maya excels at transforming companies from concepts into market leaders. Her background includes co-founding an AI startup acquired by Facebook and being an early investor and team member at unicorn Turntide Technologies. With expertise in AI, cybersecurity, and Proptech, Maya's unique blend of experience in the Israeli Defense Forces and a distinguished Silicon Valley career has honed her product-market fit and storytelling skills.
Marti Ogram
Partner
Seasoned two-time exit entrepreneur in the Smart Building sector with successful exits at Cisco Systems (2009) and Turntide (2021). Marti excels in guiding early-stage businesses to exceed $50 million in revenue, navigating technological shifts in real estate and HVAC, including networking, open systems, and cloud computing.
Itai Leibowitz
Product and AI Advisor
Founder of Biscayne AI, guiding businesses in the AI-powered economy. He coaches PM candidates and significantly boosted Google's ad revenues with AI. At Facebook, he grew people-to-business messaging by 10X. He founded Wanderant, served as co-founder of Better Haves, and led teams at McKinsey. With extensive experience in the tech industry and military, Itai is a visionary leader in AI and innovation.
Mike Willson
PropTech & CleanTech Advisor
Corporate Facilities National Systems Engineer at Nordstrom with over 10 years of experience optimizing building systems. Former Director of Operations at Ecova, specializing in scalable Facility Optimization. Co-founder of Building Knowledge Networks, pioneering real-time data solutions for facility management. Previous roles at Trane, Sierra Pacific Energy, and Honeywell focused on energy services and performance contracting.
Tati Pospelova
Director, Growth Marketing
Digital Marketing Specialist with 8 years experience. Skilled in B2B marketing strategies, brand visibility, and client engagement. Experienced in Facebook Ads, LinkedIn Ads, online lead generation, web design. Proficient in content creation, social media marketing, and developing comprehensive marketing strategies.